Seinfeld is one of the most successful television shows in history, and one of my personal favorites. Throughout the show, many fake movies were discussed, viewed, reviewed, loved and hated. They actually became characters on the show. None of these phony films were mentioned on the show quite as much as "Rochelle, Rochelle" which was billed as "A young girl's strange, erotic journey from Milan to Minsk." I can almost hear Larry David suggesting that tagline during a writer's meeting on the show. Only two of these fake movies had actual posters that appeared on the show. I did my best to recreate them both: "Rochelle, Rochelle" and "Sack Lunch." The posters were printed on vinyl and installed in the front windows of a closed-down movie theatre on Manhattan's East Side. The "Rochelle, Rochelle" posters lasted over two months before someone swiped them and "Sack Lunch" has one poster remaining (one stolen). The intention was to speak to a select group of die-hard fans of the show and give them a chuckle as they walked past.

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